About the Client
Good Chocolate Hub, based in Zürich, Switzerland, is a non-profit organization dedicated to promoting sustainability and ethical practices in the chocolate and cocoa industry. Founded by Andrea Hüsser, Anja Glover, and Monica Valdivia, the organization works tirelessly to connect the dots between cocoa production and responsible chocolate consumption. Through events like the SCHOGGIFESTIVAL EHRUNDREDLICH, educational workshops, and advocacy for clean supply chains, Good Chocolate Hub is making a tangible difference in the world of sustainable chocolate.
Challenges
As Good Chocolate Hub expanded, their digital infrastructure became a bottleneck. Their original website, built in 2019 on basic HTML by a non-developer, could no longer support their growing needs. Managing two separate websites (the main organization and the festival) led to duplicated content, administrative headaches, and a fragmented user experience.
Key challenges included:
- Outdated, inflexible HTML website
- Two separate websites causing content duplication and confusion
- Cumbersome content updates requiring technical skills
- Limited visual appeal and few pages
- No multilingual support (needed both German and English)
- Manual, unintegrated newsletter signups
- No easy way to create events or collect donations
- Lack of CRM integration (Mailchimp)
Our Solution & Approach
After careful analysis, we recommended migrating the main site to WordPress for its user-friendly content management and scalability. Rather than merging the festival and main organization websites, we maintained their separate identities but created a unified experience where it mattered most.
Our approach included:
- WordPress Migration: Upgraded the main site from HTML to a robust WordPress CMS, making content management simple and scalable.
- Multilingual Functionality: Enabled seamless content management in both German and English.
- Unified Newsletter System: Developed a single newsletter signup form for both platforms, automatically syncing with Mailchimp.
- Event Management: Added features for creating and promoting events directly from the website.
- Donation Integration: Integrated Raisenow for secure, streamlined donation processing.
- SEO Optimization: Applied best practices to boost search visibility.
- Streamlined Workflows: Designed easy-to-use content processes for non-technical staff.
- Festival Platform Enhancement: Maintained the festival’s independent site, but harmonized newsletter signups and CRM integration.
Results and Impact
The results have been transformative for Good Chocolate Hub. The new WordPress site empowers staff to manage and update content effortlessly, regardless of technical background. The unified newsletter system has significantly improved audience engagement and communication efficiency, while the new event and donation features have driven increased participation and support.
Visitors now enjoy a modern, visually engaging website that reflects the organization’s values and mission. Automated workflows have reduced manual tasks, freeing up the team to focus on advocacy and outreach. Improved SEO has expanded their reach, attracting new partners, volunteers, and festival attendees.